Retail Resonance: Branding Beyond the Shelf. - Kristi Weiler

In this episode of the Retail Corner podcast, Kristi Weiler, Head of Merchandising Analytics & Pricing at Hanna Andersson, dives into the complexities of brand management. She discusses how a brand is more than just a name—it embodies the values, mission, and unique qualities that set a company apart.

About our guest, Kristi Weiler:

As the Head of Merchandising Analytics and Pricing for Hanna Andersson, Kristi is a data-driven and results-oriented leader responsible for strategic initiatives that grow market share and deliver profitable comp growth.

Prior to joining the Hanna Andersson team, Kristi had a 24-year career at Gap, Inc. in various roles of progressively increased responsibility across inventory management, buying, and e-commerce. As an avid student of the customer, Kristi brings a wealth of experience across the product-to-market ecosystem, a passion for spearheading digital innovation to enhance customer experiences, and a drive for conversion funnel optimization.

Living in the San Francisco Bay Area, Kristi is a fitness enthusiast and enjoys time in the outdoors with her family.

Linkedin: https://www.linkedin.com/in/kristiweiler

Website: Hanna Andersson, the leading premium children and baby apparel brand.

About Retail Corner Podcast:

Host: Cole Koumalats

Producer: Sachin Kumar Bhate

Podcast Sponsor: Proxima360

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